October 14, 2008

The Chicky Story

I could just feel it in my feathers. Something exciting was going to happen! As I floated from the sky (with a little help from my fluffy white wings and a lot of help from a big red balloon) I knew I was about to make a perfectly–timed touchdown…

KERPLOP! With a big thump, I landed right in the middle of a playground. A group of children suddenly stopped bouncing their sports balls, and twirling on skates, and singing silly songs and looked up at me. Me, in my striped, super powered, high speed Bucketship with the red balloon on top.

One by one, they put down their playthings and came over to take a closer look. And I knew right then that these were more than ordinary, everyday children. These were friends.

I was born Eggington Beakmore Wingtip the Third, but my friends just call me Chicky. Or when I eat one too many jellybeans, you can call me Sticky. Or when it comes to the most incredible lunch, munch or dinner, you can call me Picky. But since you’re my newest friend, it’s Chicky to you, too! (Truth is, if you’re a kid, you’re automatically qualified as a “FOC” That’s Friend Of Chicky!)

Allow me to describe myself: I am 7 ½ egg luck years old (in hatch time, that is), and I love pretending, reading comic books, laughing with friends, dancing and playing sports. Sometimes, all at the same time!

Well, it didn’t take long for these new friends to find out Chicky was an expert at something every kid everywhere loves most - fun!

The best thing about fun is, fun is easy. Fun doesn’t take a lot of practice. It doesn’t cost anything at all, and it’s for everyone: if you want it, you can have it! All you need to have fun is an imagination and a smile.

When I see friends who could use a little bit of Chicky cheer, I’m there in the time it takes to say “Cock-a-doodle-doo” to do whatever they love most. I love to excite their imagination and bring a smile.
Today, it was a little girl standing alone with a sad little frown on her face. “She’s too small to ride the slide,” said her brother, giggling.

Why, that was all Chicky needed to hear! In the flash of a feather, I found a few pieces of this, and a little bit of that, and added a pinch of imagination. And before you could say, “Eleven Secret Herbs and Spices,” I had created a crazy, colourful playground slide, sized just for her. Yes, it was as slippery and silly as any big-kid slide, but not at all as tall and scary. As you can imagine, we were both delighted after an afternoon of climbing up and gliding down on my new creation!
Now this should have been enough fun for one day. But not for your friend Chicky! Chicky never gets tired of having fun! I also told silly stories from a magical storybook where all the characters came to life. And when the sky turned grey, I flew my Bucketship way up high, and had a long conversation with the rain clouds (“It’s the sun’s turn to play today.” I explained.) Why, I even turned myself into a famous rock musician. I played the drumsticks, of course. And all of my new friends jumped to their feet and danced the day away.

Of course, all this adventure helped to work up a hunger for tasty treats, so I invited my new pals into my Bucketship with the big red balloon. “All aboard, everyone!” I gave the rope that was attached to a tree a little snip, and away we went! Sailing through the sky, we waved up to the birds and down to the buildings below us. Destination, my favourite hangout place - KFC.

Sure, it’s not easy, being cute, magical, and talented, but your pal Chicky was just hatched to have fun! And everyone knows fun is best when you can share it with friends, so why not come by my favourite hangout place, KFC, for a great time?

It shouldn’t be hard to recognize me. I’ll be the one whose shoes are as big as my smile…



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September 19, 2008

The Secret Recipe



Still a Secret

For years, Colonel Harland Sanders carried the secret formula for his Kentucky Fried Chicken in his head and the spice mixture in his car. Today, the recipe is locked away in a safe in Louisville, Kentucky. Only a handful of people know that multi-million dollar recipe, and each is obligated to strict confidentiality by contract.

The Beginning of Original

The Colonel developed the formula back in the 1930s when he operated the Sanders Court & Cafe restaurant and motel in Corbin, Kentucky. There, his blend of 11 herbs and spices first developed a loyal following of customers. "In those days, I hand-mixed the spices like mixing cement on a specially cleaned concrete floor on my back porch in Corbin," the Colonel recalled. "I used a scoop to make a tunnel in the flour and then carefully mixed in the herbs and spices."


The Recipe Goes High Tech

Today, the recipe is protected by some pretty elaborate security precautions. One company blends a formulation that represents part of the recipe while another spice company blends the remainder. As a final safeguard, a computer processing system is used to standardize the blending of the products to ensure neither company has the complete recipe.

"It boggles the mind just to think of all the procedures and precautions the company takes to protect my recipe," the Colonel said, "especially when I think how Claudia and I used to operate. She was my packing girl, my warehouse supervisor, my delivery person-you name it. Our garage was the warehouse."

"After I hit the road selling franchises for my chicken, that left Claudia behind to fill the orders for the seasoned flour mix. She'd fill the day's orders in little paper sacks with cellophane linings and package them for shipment. Then she had to put them on a midnight train."

Little did the Colonel and Claudia dream in those days that his Secret Recipe of 11 Herbs & Spices would be famous around the world.



Kentucky Friend Chicken



My KFC is here..

Kentucky Fried Chicken, or KFC, is a chain of fast food restaurants based in Louisville, Kentucky. KFC has been a wholly owned subsidiary of Yum! Brands since 2002. The chain also advertises itself as Poulet Frit du Kentucky or PFK in the province of Quebec in Canada.

KFC primarily sells chicken in form of pieces, wraps, salads and burgers. While its primary focus is fried chicken KFC also offers a line of roasted chicken products, sides and desserts. Outside of North America, KFC offers beef based products such as burgers or kebabs, pork based products such as ribs and other regional fare. The popularity and novelty of KFC has led to the general formula of the fried chicken fast-food restaurant being copied by restaurant owners worldwide.

The company was founded as Kentucky Fried Chicken by Colonel Harland Sanders in 1952. The company adopted the abbreviated form of its name, KFC, in 1991.[2] Starting in April 2007, the company began using its original appellation of Kentucky Fried Chicken again for its signage, packaging and advertisements in the United States as part of a new corporate re-branding program;[3][4] newer and remodeled restaurants will have the new logo and name while older stores will continue to use the 1991 signage. Additionally, the company continues to use the abbreviation KFC freely in its advertising. Internationally the company is still known as KFC.